IGT has penned a deal with Caesars Digital to take its portfolio of online casino gaming content live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in West Virginia.
Under the terms of the deal, IGT titles will now be available on the Caesars platforms in the state as Caesars aims to build up a strong portfolio of content for its players.
This includes Caesars Cleopatra, a bespoke title that IGT specifically created for the operator’s Caesars Palace Online Casino launch. The collaboration saw IGT create the title based on its most popular omnichannel games, Cleopatra.
Caesars Cleopatra is set at Caesars Palace in Las Vegas and uses the property’s imagery to enhance the Cleopatra experience.
The 20-payline slot game gives players the chance to triple their awards and landing five Cleopatra symbols on a payline will award players 10,000x the line bet.
“We are thrilled to have IGT PlayDigital’s vast suite of games available on Caesars Palace Online Casino and Caesars Sportsbook & Casino in West Virginia,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital.
“This exciting game catalog is a perfect complement to the standout Caesars Cleopatra title on our platform.”
Caesars launched the Caesars Palace Online Casino platform earlier this year and is reaping the rewards, per its last earnings report.
The firm noted that its secondary casino app was helping to draw in a new demographic of players – that being older, female users.
“The customer that showed up in our igaming business before through our sports betting tab tended to be a sports bettor, which skews younger and male and table games players,” Caesars Entertainment Tom Reeg explained.
“If you look at the businesses we want to emulate in the igaming arena, they look like our brick-and-mortar business in terms of skewing to slots and older and female.”