Sporttrade expands into a third state with Iowa launch

neon sign that says Iowa and has Iowa state border outline
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Sports betting exchange Sporttrade has launched in a third state.

Yesterday the operator announced that its Sportsttrade betting app went live in Iowa. Initially, the app will only be available on iOS with an Android version of the app to follow later in 2024.

As well as Iowa, Sporttrade is also live in Colorado and New Jersey.

“Today we’re privileged to introduce the Sporttrade experience in Iowa,” said Sporttrade Founder and CEO Alex Kane. “Sporttrade isn’t just any old sportsbook. We’re on a relentless mission to transform the way players think about sports betting.”

Unlike traditional sportsbooks, Sporttrade offers an exchange that allows bettors to swap action rather than book action against the house. 

Initially, the concept of the service was to mimic the experience of financial trading apps like Robin Hood, however, the operator says its focus has now shifted from the day-trading experience to trying to offer some of the best prices in the space. 

“Sporttrade will be attractive for sports bettors who want a premium betting experience; higher limits, better prices, and concierge care,” added Kane. “Thank you to the Iowa Racing and Gaming Commission, thank you to our players, and most of all, I want to thank the Sporttrade family of employees.”

Last year it launched LiquiBooost which allows customers to text Sporttrade with requests to buy over 200 shares in a bet.

The operator partnered with Wild Rose Casino and Hotel, Clinton to gain market access in the Hawkeye State.

“We believe that our collaboration with Sporttrade represents the future of gaming, and we’re grateful for their latest innovation,” commented Wild Rose Entertainment President Brian Diver. “This partnership solidifies our commitment to providing our guests with cutting-edge entertainment and unmatched experiences. As we say at Wild Rose; You’d Rather Be Here.”