Xpoint, a geolocation and compliance technology company specializing in US sports betting and igaming markets, has partnered with PlayStar, an online casino brand launching in New Jersey in Q2 2022.
As PlayStar’s official geolocation partner, Xpoint will help ensure PlayStar’s customers can engage with the online casino in a regulated, secure digital environment while adhering strictly to all state and federal regulations.
Marvin Sanderson, CEO and Co-Founder of Xpoint, commented: “PlayStar is an exciting brand bringing innovation, fresh thinking, and consumer-focused value to the online casino market, key brand elements that we share.
“It is going to be a major player in the US market as they launch in New Jersey and then expand across America. We are delighted to be partnering with their team, and are excited to be part of what promises to be an exciting future for Playstar and its customers.”
Xpoint will also be working with Playstar’s business development and marketing teams to generate additional consumer engagement opportunities for the brand and its customers via their technology and data platform.
Per Hellberg, CEO at PlayStar, added: “We are very pleased to be partnering with Xpoint as our Geolocation provider for our upcoming launch in New Jersey followed by other states across the US.
“Both companies are at a similar point in their evolution with our upcoming launches, and as we enter somewhat of a David and Goliath battle against our respective competitors. Additionally, this partnership means we stay true to our vision to leverage the most innovative technology in the market to deliver an online casino experience like no other.”