1/ST CONTENT, a North American racing content provider, has signed a deal with Australian betting operator Tabcorp to widen the global scope of its provisions.
The multi-year deal sees 1/ST CONTENT’s portfolio of racing content go live on Tabcorpo’s platform, which will then be used to power pari-mutuel betting as well as fixed-odds wagering.
The firm has a network of horse racing content from across North America, boasting 3300 meets each year from over 70 tracks including Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga, alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita.
Adam Brownlee, General Manager at SKY Racing and International Media, said: “Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment.
“The strength of their data and wagering technology, combined with a depth of broadcast and video streaming rights, makes them the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
1/ST CONTENT has around 90% of the US thoroughbred racing events in its portfolio including the Breeders Cup championship that takes place today and tomorrow at Santa Anita.
Consequently, it will be able to provide Tabcorp with a flow of racing content throughout the day ensuring that the operator has high-quality racing events on its betting platforms.
Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp which is broadening the international appeal of North American Thoroughbred racing.
“It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from their support, scope and local expertise. Their distributional spread across digital and retail is staggering, while their development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed Fall and Winter schedule.”
