Sportradar has won a bid to provide the streaming service to power the Tennis Channel’s direct-to-consumer platform that is set to launch in the US early next year.
After winning a tender process, Sportradar will develop the service with the aim of providing fans with in-depth coverage of tennis throughout the season. The Swiss-based sports tech firm will offer dynamic data integrations and a wide range of user-friendly features as part of its goal of creating a seamless experience.
The launch of the Tennis Channel next year will see tennis fans equipped with thousands of hours of live and on-demand matches as well as original programming in a 24/7 linear style DTC channel.
Sportradar will utilize its OTT streaming platform to deliver the service, which will be charged with developing end-to-end workflow of the service, including a UX design, development of all connected TV apps, such as Samsung TV, Fire TV, Roku, or Apple TV, and the OTT backend.
Meanwhile, the service will come with a multi-channel video programming distributor integration to enable effective monetization.
“Tennis fans in the US deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips. With Sportradar’s industry-leading data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and capabilities to meet the needs of their fans all over the US,” said Patrick Mostboeck, SVP of Audiovisual at Sportradar.
“We are thrilled to work closely with Tennis Channel to deliver a platform that allows them to continue to grow engagement with the sport of tennis.”
The deal builds on an established relationship between the two companies that goes back to 2019 when Sportradar agreed to be Tennis Channel’sglobal data and international OTT partner.
The firm has experience in providing tennis streaming services to clients including US sportsbook operators including FanDuel.
“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the US” said Andy Reif, SVP of Tennis Channel International.
“Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the US via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”