Soft2Bet uses G2E to promote motivational engineering features

Soft2Bet team at G2E
Image: Shutterstock

Soft2Bet used the recent Global Gaming Expo in Las Vegas to demonstrate its capabilities. The operator used the opportunity to demonstrate its motivational engineering features.

“It was exciting to show the audience at G2E Las Vegas how we’ve hacked gamification and helped some of our B2B partners become extremely competitive in their respective markets,” said Soft2Bet CEO Uri Poliavich. “What we offer truly does not exist in the North American market and it felt like people who saw our presentation were truly eager to learn more about our solutions and how we’re reinventing iGaming.”

Poliavich presented in G2E’s “The Lab” to highlight what exactly motivational engineering entails and how it sets Soft2Bet apart from other competitors. The presentation highlighted how the tech improves customer engagement, keeping them active on the site for longer periods of time.

In addition to Poliavich’s presentation Chief Business Development Officer Martin Collins and Product Manager Olga Melnyk also presented during the conference on more custom products under the Soft2Bet banner.

While Soft2Bet is not yet live in the United States, it has targeted New Jersey as the first state where it will debut with its product.