SGG Media has announced the launch of Live Drive, a livestreaming football program that seeks to engage viewers throughout the season.
The sports marketing agency launched Live Drive at the start of October, in which it offers fans content throughout football matches as well as betting content for the NFL.
Hosted by Gavin McHugh, Live Drive offers in-game and prop bets, micro-betting and social media coverage for a plethora of football games. SGG Media states it is the only fully legal and licensed betting live-streaming platform in the US.
Troy Paul, CEO at SGG Media, said: “Live Drive is an exciting new step in the world of live sports streaming. We want to provide the new generation of sports fans with a show that captures how they engage with sports.
“It brings together sports, streaming, and betting in a way that has not been done before, providing a new platform and way of engaging with sports. This is not your dad’s sporting show; it’s a show for modern sports fans, by modern sports fans.”
McHugh boasts a social media following of over 400,000 followers that will help to spread the Live Drive platform. He is one of 1,600 SGG Media collaborators who in total have over 43 million followers.
The host will interact with fans and viewers while placing a series of microbets, offering analysis during the game and sharing his knowledge of gambling.
Using a multi-screen offering, Live Drive will encourage users to use the NFL Red Zone service to create the most immersive experience.
Paul added: “Gavin McHugh is one of the most entertaining social media stars we work with at SGG. He is a rising star that is set to become an even bigger name in the coming months. His infectious personality and insightful views on sports make him the perfect host for Live Drive.”
The convergence of streaming and betting has been growing with regards to football recently as both Sportradar and Genius Sports have both launched watch-and-bet style platforms for the NFL this season.
