The National Council on Problem Gambling has signed a strategic partnership with safer gambling provider Mindway AI to bolster its flagship website, ResponsiblePlay.org.
Under the terms of the agreement, Mindway AI’s Gamalyze solution will be integrated into ResponsiblePlay.org, allowing players to self-identify risky gambling behavior.
A gamified tool to engage users, Gamalyze is a self-test allowing users to identify when they have a problem and mitigate the risks associated with problem gambling.
The tool takes “insights from neuroimaging and provides personalized interventions to individuals who may be at risk of developing gambling-related problems”.
“We are thrilled to announce our exciting partnership with NCPG nationwide in the US.” said Rasmus Kjaergaard, CEO of Mindway AI. “This collaboration is a testament to our commitment to innovation in responsible gambling and our shared vision of creating a brighter future.
“Together, we will pave the way for industry transformation and redefine what’s possible. This partnership marks the beginning of a new era, and we’re ready to lead the way.”
ResponsiblePlay.org is the NCPG’s flagship site for providing players with tools and information to help prevent gambling addiction. The website shares information on problem gambling and where to get help from. The site is supported by the NFL through the NFL Foundation.
Keith Whyte, Executive Director of the NCPG, explained: “Education plays a pivotal role in preventing gambling-related harm. The integration of Gamalyze into ResponsiblePlay.org will empower visitors with an innovative tool to help them make well-informed choices about their gambling behavior.”
