Elys Game Technology has announced the launch of a new online and mobile sportsbook titled SportBet.com.
The gaming technology provider has confirmed the sportsbook platform will allow players to bet in an “immersive and innovative way” with all offerings tailored specifically to a US audience.
Made specifically for the US market, SportBet will follow on from Elys’ retail sportsbook operations which have a presence in Washington DC and Ohio. The firm offers B2B retail sportsbook solutions but is now expanding into online and mobile sports betting offerings as it aims to keep up with consumer demand.
Elys stated that it aims to announce partnerships with operators and casinos in Q4 of 2023 as well as online licensing in several states, but that will be subject to licensing and regulatory approvals.
“The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit,” said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp.
“SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the US and our goal to be recognized as a top-tier challenger in this expanding market. We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability, and responsible gaming practices to earn the loyalty of our players.”
Elys has previously announced new sportsbook operations in New Jersey and Washington DC, building its international reputation having built an established brand in Europe with new operations in Canada and the US.