GR8 Tech: Redifining iGaming landscapes in LatAm and beyond

GR8 Tech CEO Evgen Belousov

We’re less than a month away from the latest edition of SBC Summit Latinoamérica and the industry is already looking ahead and planning for the marquee event.

One group gearing up for Miami is GR8 Tech. The iGaming and sportsbook solution provider counts Latin America as a market where the potential opportunities are still far-reaching. As a company that prides itself on embracing localization in its solutions, LatAm is crucial to the company’s success

SBC Americas spoke with GR8 Tech CEO Evgen Belousov about what the company has in the works these days and why SBC Summit Latinoamérica is a can’t-miss event on the calendar for the group.

What elements of SBC Summit work so well for your organization, and why is it important for you to be there this year?

SBC Summit Latinoamérica resonates with GR8 Tech’s vision of shaping the future of iGaming through meaningful partnerships. Here, we don’t just network; we build lasting relationships that echo our commitment as a lifetime partner to operators. SBC allows GR8 Tech to engage with other industry leaders directly, showcase its solutions and products, and understand market trends. This year, given the rapid changes in the iGaming world as well as our own dynamic evolution as a company, it’s crucial for us to be there, ensuring we’re aligned with industry shifts and are prepared to meet upcoming demands

What’s your key objective at this year’s event and what are the main products/services you’ll be promoting?

At GR8 Tech, relationships are at the heart of what we do. Our main objective at SBC is to forge and nurture partnerships that can experience our commitment to their long-term growth and success. We’re also keen on promoting our seamless platform that effortlessly integrates sportsbook and casino functionalities and the standalone products of GR8 Sportsbook and GR8 Casino, which are well-known in the market and finally available to the wider public. Last but not least, we will also showcase our iGaming Launch and iGaming Upgrade solutions, catering to both emerging and established markets.

What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?

The LatAm market undoubtedly presents a significant opportunity. Their immense affinity for sportsbooks, combined with the volume of users and their great diversity, means there’s a huge potential – some of it already realizing full-speed, others still waiting to be explored.

What elements of your business do you feel are best placed to take advantage of that opportunity?

What sets GR8 Tech apart isn’t just our vast experience. It’s our dedication to deeply understand and synergize with local cultures, trends, and demands, reinforcing our promise as a lifetime partner. Our solutions and products can fit any custom market and audience perfectly. And I’m talking not just about high-level stuff like region-specific line display options as we have for Americas and Asia; it’s about a deep customization level of recognizing and adjusting to country features, offering truly local content that other providers don’t have, and so on.

What areas of the business should we be looking to for innovation in the next 12 months?

GR8 Tech will continue to expand its product portfolio, aiming to help our clients further streamline operations with great technological solutions. However, at GR8 Tech, innovation isn’t just about product expansion. It’s a commitment, a vision to redefine iGaming landscapes. Our upcoming ventures in the LatAm region are a testament to this drive.

What new technology do you feel will have the biggest impact for stakeholders?

The potential of AI is immense, from personalizing user experiences to detecting fraudulent activities and optimizing operational efficiencies. But, as with any other technology, it’s not so much what it is but how you use it. You need to have good expertise and a firm understanding of the industry to recognize and use all AI’s capabilities.

What core challenges do you help solve for your customers/partners?

The essence of GR8 Tech lies in its adaptability and commitment. We’re not just another iGaming provider; we are the lifetime partners operators seek. We delve deep into the unique challenges each partner faces, crafting bespoke solutions that stand the test of time and grow alongside our clients’ businesses, from basic operations to more intricate tools and functionalities.

What are you hoping to learn from the conference at SBC Summit Latinoamérica and which elements of the agenda will you be focusing on the most?

All deep dives in different markets of the LatAm region are interesting, promising a great deal of fresh insights about those geos. However, I’m looking forward to networking the most; it’s the lifeblood of SBC events that cannot be missed.

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