Genius Sports has unveiled the launch of BetVision, a new product allowing players to livestream NFL games alongside integrated bet slips and statistical information.
BetVision allows sports bettors to watch and bet on NFL fixtures simultaneously from the same hub within the sportsbook app. The livestreams come with integrated betting odds and bet slips alongside in-game betting notifications and offers throughout the match.
Furthermore, the broadcasts will include live augmentations overlaid on the action that include data-driven insights, graphic overlays and data visualizations.
Here is a glimpse at what BetVision looks like:
“We’re very pleased to be Genius’ first BetVision content partner as they continue to be on the cutting edge of sports betting experiences,” said Brent Lawton, VP of Business Development & Strategic Investments of the NFL.
“BetVision allows us to create a differentiated way for fans to engage with NFL content.”
This move shows another opportunity for Genius to leverage its exclusive deal with the NFL as its distributor of real-time, play-by-play statistics and data feeds since signing a new deal until the end of the 2027/28 campaign earlier this year.
Initially, the launch will roll out with Caesars Sportsbook and Fanatics Sportsbook, who will both stream nationally distributed and local, regionalized NFL games each week throughout the season.
BetVision has been developed as Genius aims to help its operator partners increase player retention and engagement through a series of customization possibilities.
Within the BetVision hub, players can customize their experience by toggling content and stats based on their personal preference for stats and betting activity.
“BetVision is leading a new era of immersive sports experiences,” said Mark Locke, CEO of Genius Sports.“The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks.
“Sports fans and bettors alike increasingly demand personalized interaction, greater customization, and deeper insights combined with an ability to strike a bet seamlessly.
“BetVision alone offers precisely that while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting.”
