FanDuel making casino push with new ad campaign

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FanDuel Casino has unveiled the second instalment of its “Winning is Undefeated” marketing campaign, as it aims to further enhance its progress in the online casino vertical. 

The campaign aims to “rank the amazing feeling of life’s tiny wins while reminding us that the ultimate feeling is winning”. Developed in collaboration with ad agency Mischief @ No Fixed Address, the campaign will run on TV and social media in Michigan, New Jersey and Pennsylvania

“At FanDuel Casino we are all about celebrating that unmatched feeling of victory,” commented Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino.

“Our latest campaign doubles down on how the feeling of winning outranks all else, from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves.”

As well as the roll out of this campaign, FanDuel Casino is offering new players 50 bonus spins when they make their first deposit on the app. 

Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, added: “Researchers have identified 34,000 unique feelings. But any list needs a number one. So everyone got in touch with our deepest emotions, then we ranked them.

“These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is.”

Meanwhile, FanDuel Casino has launched a new title in collaboration with IGT PlayDigital

IGT PlayDigital’s Fort Knox Cleopatra will also soon be an exclusive title on FanDuel Casino, featuring a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features. 

Gil Rotem, IGT President of igaming, added: “We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. 

“As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players.”