Martin Lycka’s Safe Bet Show heads to Barcelona with Entain’s Leon Thomas

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Martin Lycka is heading back to Europe as his Safe Bet Show podcast hosts a special live edition at this month’s SBC Summit Barcelona

Featuring Leon Thomas, Managing Director (Canada) at Entain & CEO of Sports Interaction, the podcast will take place on Tuesday, Sept.21 as part of the Player Protection Symposium at the event. 

Thomas will join Lycka to discuss his illustrious career in the industry which has taken him through roles at bwin, Tombola, Mecca Digital and The Rank Group before he settled in his currency role at Entain. 

Additionally, he serves as CEO of Sports Interaction after Entain confirmed the acquisition of the brand, which is stylized as ‘the first online sportsbook and casino dedicated to Canadians’.

On his appearance at SBC Summit Barcelona on the Safe Bet Show, Thomas commented: “ “As leaders in this industry, we have a moral responsibility to safeguard the well-being of our players. At Sports Interaction, we take great pride in our commitment to player welfare, exemplified by our guiding principle ‘operate responsibly and act with integrity.’ 

“With our values closely mirroring those of the ‘Safe Bet Show,’ I look forward to engaging in conversations about vital topics related to player protection and problem gambling.”

Launched in collaboration with SBC in April 2021, the ‘Safe Bet Show’ is a podcast in which Lycka, Entain’s SVP of American Regulatory Affairs and Social Responsibility as well as the Chair of the Entain Foundation US, delves into the industry’s efforts in dealing with player protection and advancing social responsibility initiatives.

Lycka added: “I am extremely excited to be returning to SBC Summit Barcelona with such a great guest. Leon has a wealth of knowledge on responsible gambling practices and building relationships with regulators and gambling commissions that I believe a lot of the industry could benefit from.

“Over the past few years, a multitude of dynamic markets such as the US, Canada and Brazil have emerged. Introducing these new markets to the importance of player protection and welfare is not just a matter of ethics, but a cornerstone of sustainable growth. We want to help brands establish a foundation of trust with players, an environment where players feel safe, valued and respected. This, in turn, will help create a loyal and engaged player base, the bedrock of any thriving industry. “

Attendees will have the opportunity to attend a variety of player-focused sessions as part of the Player Protection Symposium track. These sessions include ‘The Ethics of AI – A Tool of Protection or Harm?’, ‘Should ‘Path to Play’ be A Roadmap For Other Regulated Markets?’ and ‘Betting on Sustainability: The Rise of ESG in iGaming.’


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You can purchase your ticket for SBC Summit Barcelona by visiting the website. For groups of three or more people, a special discount will be applied, saving you €200 on the regular ticket price (per ticket).