Former senior vice-president and China territory head at Fox Networks Group Asia, Tony Qi, has joined Major League Baseball (MLB) China as the company’s new managing director.
As part of the new role, Qi will work towards boosting participation in MLB and other baseball fixtures across China, which comes at a time when the sport is growing its international presence.
“We are very pleased to welcome Tony’s position. I believe that his rich experience and outstanding ability in media cooperation, government relations, strategic investment, and content production, will further enhance the attention and participation of MLB and baseball in China,” said Jim Small, senior vice-president of international affairs at MLB, according to Sina.com.
During his time at Fox Networks Group Asia, Qi worked alongside a number of large corporations including Chinese broadcaster CCTV, technology conglomerate Tencent, e-commerce giant Alibaba and several other domestic partners in content distribution strategy.
Qi gained a vast amount of experience in managed promotion, licensing, and content sales of the National Geographic brand in the Chinese market.