BET99 has joined forces with Simplebet in a partnership designed to ‘elevate the sports betting experience’ for Canadians.
The agreement will see the Sports Venture Holdings (SVH) subsidiary leverage Simplebet’s advanced API odds feed to provide an extensive range of micro markets, with major sports leagues such as MLB, NBA and NFL included.
The multi-year collaboration also covers college football, which the microbetting firm recently announced would be getting an expansion of its offerings ahead of the new season.
Chris Bevilacqua, CEO of Simplebet, commented: “At Simplebet, we’re dedicated to transforming the sports betting landscape through innovative technology. Partnering with Bet99 aligns perfectly with our mission, and we look forward to delivering unique micro market experiences that will captivate Canadian sports enthusiasts.”
For BET99, meanwhile, the deal marks a ‘significant milestone’ as it relaunches its sportsbook platform in collaboration with Amelco, which also has a micro-betting partnership with Simplebet.
“We’re thrilled to engage with Simplebet to bring a new level of engagement to our customers,” said Jared Beber, CEO of BET99.
“This collaboration will enhance our offerings and provide our users with a more dynamic and interactive sports betting experience.”