Strive Gaming, the player platform business designed for the multi-state requirements of North American igaming operators, has appointed industry veteran Haig Sakouyan as VP of Client Success.
He joins Strive Gaming from Bally Interactive, a subsidiary of Bally’s Corporation, via its Bet.Works acquisition. Haig was hired as VP of B2B and was responsible for partners such as Elite Casino Resorts, theScore and Rushmore Gaming in addition to overseeing all BallyBet B2C launches.
Prior to that, he was Director of B2B Services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.
Haig has more than 19 years’ experience in the online gaming and gambling sectors and over that time has been involved in more than 18 retail and online launches across the US for both casino and sportsbook.
In his latest role he will be responsible for providing “an excellent service and experience” to Strive Gaming’s B2B customers and their end users.
In joining the firm Haig becomes the first employee of its Canadian entity, based out of Vancouver BC. Strive Gaming now consists of multiple entities based in the US, the UK, Malta and other locations.
Chief Executive Max Meltzer welcomed the appointment, saying: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale.
“His involvement in the launch of 18 retail and online sportsbooks and casinos gives him unrivalled insight into the process operators must go through and from this he will be able to ensure our partners receive the best service and support in the market.
“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”
Sakouyan added: “I am thrilled to join such an incredible team and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform.
“This is an organization that has made clear its ambitions and goals for the fast-growing US and Canadian markets, and I am honored to be playing a part in what will undoubtedly be a hugely successful story for the company.”