Amelco has announced a partnership with B2B supplier Simplebet to provide micro-betting capabilities to all of its US clients.
The sportsbook platform provider cited the ‘fan engagement’ capabilities of micro-betting, which was trialed throughout the NCAA March Madness college basketball tournament with BetSaracen.
Touted as a key driver of growth in the US sports betting industry this year, micro-betting allowed players to bet on every aspect of a game such as pitches in baseball, or plays during football.
Simplebet was founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall and aims to increase micro-betting options and fan engagement for sports fans across the US.
Bevilacqua, CEO at Simplebet, said: “We’re excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution. It’s become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and partnering with Amelco will only further our reach.
“Onboarding new partners and providing high-quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There’s a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”
Amelco has offices in both London, UK, and Warsaw, Poland but has been offering its platform in the US in recent times.
Recently, it was revealed that Fanatics would be using Amelco’s platform when it launches its online and mobile sports betting app later this year. Other global clients include Entain, Flutter, Hard Rock, and Sportradar.
After an initial trial of the Simplebet partnership, Amelco will scale its micro-betting offering during the 2023 MLB season, which began around two weeks ago. It will also scale this again during the 2023 football season.
Brandon Walker, Head of Amelco USA, said: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.
“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”
