Square in the Air has appointed Brett Smiley as Vice President of US Operations as the company continues its expansion of North America.
Smiley, a seasoned trade Journalist in the US sports betting and igaming industry, has been tasked with overseeing strategy and delivery for the clients of Square in the Air in North America as well as driving business development for the firm.
“This is a real coup for Square in the Air,” said Ben Cleminson, Director at Square in the Air. “I’ve known Brett for the past six or seven years and I couldn’t speak highly enough about him.
“He is a real expert when it comes to the sports betting and igaming landscape, a fantastic writer and has a contact book as deep as they come. We are really excited to see what we can build together.”
Smiley joins Square in the Air from Better Collective, where he served as Director of Editorial, Sports Handle & US Bets Network for nearly five years.
His arrival at the creative marketing consultancy for the sports, betting and gaming industries sees Smiley reunite with his Sports Handle Co-Founder Dan Zucker who, as a partner in Square in the Air US, has been leading its US expansion over the past 12 months.
“I’m excited to reunite with Dan and join a team of creative and respected PR professionals at the UK-based Square in the Air,” said Smiley. “It’s still very early days in the legal US sports betting and igaming industry.
“By leveraging the experience from the established and highly impactful global team, combined with the US team’s keen understanding of the US market, we are uniquely positioned to support our customer brands as they establish their footing or seek to gain market share in the US.”
Smiley joins Zucker, Account Executive Jake Rosenberg and Social Media Account Executive Nicolas Robinson as the founding team of Square in the Air US, while he has also been given the added responsibility of managing the firm’s joint venture Chalk + Dog with Boston-based sports marketing agency CTP.