A little more than two months after powering down its proprietary app, Bally Bet is back up and running with a sportsbook app powered by Kambi and using White Hat’s player account management system (PAM).
Bally Bet is fully live in Ohio and will be relaunched in the following states very soon: Iowa, Indiana, Colorado, Arizona, New York, and Virginia.
That is important for Ohio, as Bally’s signed a ten-year partnership with the Cleveland Browns in April 2022 in advance of the Jan. 1, 2023 launch date in the state. This is the debut of the app in that market.
While the new version of the site is live and the app is in the app store, there has yet to be a formal announcement from Bally’s about the new launch. White Hat, however, did send out releases about the news including comment from Bally’s CEO Robeson Reeves.
“As we continue to expand our online presence across the US, adding to our well established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company. We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company,” he said.
For now, at least, there do not appear to be any sign-up promotions or offers related to the app’s relaunch. That could change with a more formal announcement from Bally’s about the new app, however.
