Bally Bet temporarily shuddering books in preparation for shift to Kambi

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In preparation for the shift to a Kambi-powered sports betting platform, Bally Bet is temporarily ceasing operations in most states where it offers online sports betting.

Bally’s inked the deal with Kambi and White Hat to provide platforms for the company’s online sportsbook and casino operations respectively in early May.

Effective June 30, Bally Bet Sportsbook in Iowa, Colorado, Indiana, Virginia, and New York will close up shop for a few weeks. The only state that will remain operational is Arizona. All of the states closing up save for New York run on the original version of Bally Bet powered by the Bet.Works platform. The newer version of the app is available in Arizona and New York.

As of tomorrow, the apps in affected states will stop taking wagers. Customers will need to withdraw the balance of their accounts by the end of the month. Funds will not be transferred over to the new version of the app.

There are several states where Bally Bet is primed and capable of launching but has held off, including Massachusetts, Tennessee, and Illinois, where the group was recently granted approval on its Medinah Temple casino project. Presumably, the operator will wait until the Kambi-powered version of the app is available before launching in these markets. Bally’s had previously targeted a May launch in Massachusetts.

In the states where Bally’s has been operational, it has not made much of a dent in terms of market share. In the coveted New York market, only pulls a couple million in handle a month compared to the more than half a billion brought in by market leaders FanDuel and DraftKings.

In Arizona, the only operator Bally Bet outperforms is local sportsbook Desert Diamond. In the latest revenue report, Bally bet did not take even $250,000 in wagers. In Indiana, several retail-only operations generate more handle than the online operator.