NeoGames subsidiary Wizard Games has launched its content in Atlantic Canada for the first time after teaming up with Atlantic Lottery.
The provider already has a strong foothold in Canada, having gone live with AGLC in Alberta and possessing a local B2B gaming license in Ontario, where it has a string of agreements with tier-one operators.
But its launch into the Eastern Canada region breaks new ground for Wizard Games as it steps up its strategy of becoming a ‘major force’ in the country’s igaming markets.
“At Wizard Games, we strive to keep raising the bar and entertaining players across the world, so we’re happy to be able to provide our content to Atlantic Canadian players,” said Benedict McDonagh, Managing Director at Wizard Games.
“We’ve already seen considerable success in North America and Canada, so we’re excited to see where this partnership leads.”
The integration of content has been made possible through Pariplay’s Fusion aggregation platform, which now enables Atlantic Lottery users to play Wizard Games titles like Spirit of Mustang and Flamin’ 7’s.
Shivan Patel, VP of North America at Pariplay, said: “Canada is an important market for us, so we’re thrilled to have completed our integration with Atlantic Lottery. Our market-leading offerings of in-house content are sure to excite players in Atlantic Canada.”
The launch also strengthens ties between Pariplay and Atlantic Lottery, following an agreement reached between the pair last year.
Meanwhile, the new content will act as a boost for the Atlantic Canadian governments, with the operator returning 100% of its profits.
Michael MacKinnon, VP, Product at Atlantic Lottery, added: “We’re delighted to have gone live with Wizard Games’ content offering players in the region an exciting array of forward-thinking, engaging titles to discover and enjoy.
“We look forward to providing a wealth of fantastic games to our customers and to a successful partnership with the studio.”