After introducing the idea during its Q1 call and discussing the rollout during its Q2 call, Caesars Digital officially unveiled the new Caesars Palace Online Casino app.
The casino-forward app is designed to cater specifically to the online casino customer that might have felt alienated by the sports betting focus of the broader Caesars online gambling app.
“It’s a fine experience for somebody who’s predominantly a sportsbook player who then likes to dabble or play some of the casino side. But for somebody who’s a primary casino customer or somebody who likes to play a little bit of Sportsbook but mostly casino, they want to see the casino app and they want to go right into the homepage where the casino games are that they can start engaging with,” Caesars Sports and Online Gaming President Eric Hession said of the combined app during Q1.
Caesars Palace Online Casino is now available in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario. Users can either download an iOS or Android version of the app or access the site on desktop at caesarspalaceonline.com.
“Players in North America deserve an online casino-first experience that treats them like royalty and that’s what we’ve brought to market with Caesars Palace Online Casino,” said Matt Sunderland, Senior Vice President, and Head of iGaming at Caesars Digital. “With Caesars’ unrivaled brands, IP, talent, and casino destinations, we can offer our players a true omnichannel gaming experience. Our newly developed Caesars online gaming platform and bonus engine perfectly tie online casino play and rewards to the world-class experiences that players can only enjoy at our many Caesars destinations nationwide.”
As with the Caesars Sportsbook app, users on Caesars Palace can tie their play to their Caesars Rewards account and those rewards can be cashed in at Caesars properties across North America.
The content will feature a wide library of titles, including Caesars exclusives. There is a range of table games as well, including live dealer offerings.