Epoxy.ai has announced the launch of its new product suite ahead of the upcoming CFB and NFL seasons, with the introduction of a new same-game parlay product for football bettors.
The new product places emphasis on personalization of bets, expanding its personalized picks portfolio of betting products for the US market. The SGP is powered by the AI and machine learning software firm’s in-house software, allowing operator clients to offer unique and customizable parlay bets.
The offering comes initially as a pre-packaged parlay, but they can be customizable by the player in-app. Moreover, the platform’s recommendation platform generates micro-segments based on behavioral and activity stimuli.
Epoxy is rolling out the product to operator partners just three weeks out from football season, ensuring that players have the opportunity to try new personalized parlay bets in time for the big kick-off.
Commenting on the launch, Jason Angelides, Co-Founder and President at Epoxy.ai, said: “Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday.
“We’re thrilled to launch our enhanced personalized parlays ahead of the big kick-off, and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”