Jackpot.com enters New York with splashy Yankees partnership

Yankee Stadium sign
Image: Shutterstock / Stockelements

Lottery courier service Jackpot.com is now available in New York and the company is making sure it is making some noise with its third state launch.

“We’re thrilled to announce Jackpot.com’s launch in the Empire State, the nation’s second-largest lottery market,” said Jackpot.com CEO and co-founder Akshay K. Khanna. “Jackpot.com is happy to help New Yorkers order official state lottery tickets online with increased safety, security and convenience. At Jackpot.com, we’re always striving to increase accessibility and elevate the player experience by making it more convenient and secure for players to order lottery tickets, ensuring players don’t lose a winning ticket.”

As part of its launch, Jackpot.com also announced a marketing partnership with the New York Yankees.

“The Jackpot.com platform has an innovative design and provides users an easily accessible interface to order official lottery tickets. We know that it will be enjoyed by consumers, and the Yankees are excited to see it launch in New York State,” said New York Yankees Senior Vice President Tony Bruno.

In addition to the marketing partnership, the Yankees ownership team is also an investor in the company. In addition to investment from Yankee Global Ventures, the company also has the backing of the Tisch family and a number of VC firms.

So far this year, the upstart Jackpot.com has launched in Texas in January, Ohio in May, and now in New York. In Ohio, the app is similarly partnered with the Cleveland Guardians.

Jackpot.com competitor Jackpocket has also leaned on New York sports franchises to help support marketing efforts in the state. The company signed on as the helmet sponsor of the New York Rangers last year.