MGM Resorts has confirmed the appointment of Daniel Yang, who will take up the position of Chief Customer & Innovation Officer.
In this newly created role, Yang will be charged with leading and advancing MGM’s consumer success strategy by leveraging digital technology to enhance the guest experience within its resorts.
Bill Hornbuckle, CEO & President of MGM Resorts International, said: “Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way.
“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”
Aiming to maximize growth and profitability within MGM Resorts’ portfolio of properties, Yang will look to foster a culture of innovation to use and envelope new technologies that prolong guests’ time in their stay at an MGM property.
A University of California graduate, he joins MGM from Aristocrat Leisure, where he was Chief Strategy Officer, focused on long-term planning on corporate strategies and development.
Previously in his career, Yang has worked at Viacom in various management roles, as well as being the CEO of a mobile gaming startup firm.
“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels,” said Yang.
“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”