BetMGM has penned a deal with Marriott International that sees the latter become the sportsbook and online casino operator’s official hospitality loyalty program partner.
Under the terms of the agreement, the hospitality firm will offer its Marriott Bonvoy loyalty program members with the chance to earn loyalty points when they play with BetMGM. This means members of the Marriott Bonvoy scheme can earn points for certain transactions with BetMGM, such as wagers or online casino spins.
Adam Greenblatt, BetMGM, Chief Executive Officer, said: “We couldn’t be more excited to be able to offer Marriott Bonvoy Members and our players another suite of incredible perks only found on BetMGM. Our new agreement with Marriott International will create a truly robust rewards program that connects our players and Marriott guests to the full BetMGM omnichannel experience.”
This comes as part of a wider agreement between MGM Resorts International and Marriott International, that sees the casino operator sign a long-term strategic agreement with Marriott International to license 17 of its resorts’ brands.
The deal sees the creation of MGM Collection with Marriott Bonvoy, which is set to launch in October and sees 40,000 rooms and 17 MGM Resorts’ properties listed on Marriott’s online platform and booking system.
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” said Bill Hornbuckle, President and Chief Executive Officer, MGM Resorts. “We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability.
“We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts – as well as exclusive event and entertainment opportunities – in Las Vegas and across the US.”
Whilst rooms from the 17 resorts will also remain available on MGM Resorts’ channels such as MGMRewards.com and the mobile app, Marriott will be able to offer rooms to its customers on its mobile platform.
With over 180 million global members, Marriott Bonvoy will help to push MGM’s properties to more eyes around the world, while those who are also MGM Rewards members can link accounts and activate select benefits.
“We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts,” said Anthony Capuano, President and Chief Executive Officer, Marriott International.
“We look forward to increasing our global rooms distribution by 2.4% as we grow our presence on the Las Vegas Strip and in other compelling destinations across the US.”
The partnership sees the Bellagio Resort & Casino join properties such as The Luxury Collection, ARIA, Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino added onto the Marriott platform.
