Spotlight Sports Group and SBC Webinars team up this week for a webinar that will examine the ways that media companies can grab and keep the attention of NFL audiences from preseason through to the playoffs.
With the new season fast approaching, the importance to sportsbook and fantasy sports operators and affiliates of retaining the attention of the avid sports fan cannot be understated.
The ‘Customizing the user experience: making your platform standout to sports bettors and sports fans for the NFL season’ webinar on Wed. July 19 (10am Eastern / 3pm UK) will detail some of the best tactics to keep your audience engaged.
It will see vastly experienced industry professionals give insights into the ways that media companies, affiliates, and suppliers have learned to successfully interact with sports fans, sports bettors, and fantasy sports players in recent years.
Attendees will learn the best ways to stand out from the crowd throughout the NFL season, which remains by far the most popular sports product in North America.
Particular focus will be given to why actionable content, engagement tools, and premium engagement opportunities are so effective, while the panelists will also examine how customizing a platform’s user experience can be done to best suit the audience’s needs.
The panel for the webinar will include:
- Eliot Crist, CEO of Matthew Berry’s Fantasy Life
- Edward Bunnell, Senior Vice President of B2B Operations for Spotlight Sports Group
- Jennifer Piacenti, Fantasy and Senior Betting Analyst at Sports Illustrated
