Pariplay ups North American ante with DraftKings-Konami collaboration in New Jersey

New Jersey
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NeoGames subsidiary Pariplay has strengthened its ties in New Jersey with DraftKings by delivering content from Konami Gaming.

The move marks the first time that games from Konami Gaming have been made available through DraftKings in New Jersey, and follows a deal signed in March which saw Pariplay supply the operator with online casino content for the Garden State.

Under the terms of the previous deal, Pariplay agreed to supply subsidiary studio Wizard Games’ content and provide exclusive, localized content to DraftKings’ player base.

Now, with the aim of consolidating its position as ‘the leading aggregation platform’ in North America, the NeoGames subsidiary has integrated Konami Gaming’s online portfolio of land-based casino titles onto its Fusion aggregation platform, strengthening DraftKings’ portfolio of games in New Jersey.

Shivan Patel, VP North America, Pariplay, said: “Both DraftKings and Konami are iconic names both in North America and around the world. Connecting both parties to players is a very exciting moment for us.

“Konami’s heritage in the land-based sector plays very well with online players and with such a large audience to put its game in front of through DraftKings, the potential of this launch is huge.”