William Hill US has struck a deal with the Mescalero Apache Tribe which will see the duo partner to launch a new sportsbook at New Mexico’s new resort and casino, Inn of the Mountain Gods.
The new sportsbook, which is due to open ahead of the upcoming football season, will utilize the operator’s risk management and proprietary technology across its day-to-day business, while also offering punters the chance to use William Hill’s wagering technology, kiosks, and InPlay wagering offering.
“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us,” said David Grolman, President of Retail for William Hill US. “Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest and together we plan to bring a first-class experience to sports fans in the region.
The new alliance acts as a landmark tribal agreement fro Nevada, as it marks the first New Mexico stronghold, while also marking the first tribal agreement for William Hill outside of Nevada.
This partnership marks the first sports book powered by William Hill in New Mexico and is the first tribal agreement for William Hill outside of Nevada. Bettors also will have access to William Hill’s innovative wagering technology, kiosks, and InPlay wagering menu.
Frizzell Frizzell Jr., Chief Operating Officer at Inn of the Mountain Gods said, “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sports book will be no exception.
“Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them.”