Almost two years after acquiring theScore for $2.1 billion in 2021, Penn Entertainment took a big step towards uniting the two brands into a single company.
Last week, Penn announced the completed migration of Barstool Sportsbook & Casino to theScore tech platform. Barstool had previously partnered with Kambi as a platform provider prior to theScore acquisition.
“Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement,” said Penn CEO and President Jay Snowden. “Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions, and wagering markets. I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on-schedule migration, which better positions us to compete in the online gaming space.”
All 16 markets with Barstool Sportsbook are now officially over on the new platform. The new version of Barstool Sportsbook and Casino should feature faster transactions, improved cash out capabilities, and better integration with theScore media app.
The app for theScore boasts around 5 million users and is a popular tool for checking scores and monitoring several sports in a single place.
“A technology migration of this scale requires an enormous amount of coordination and planning, and I’m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers,” said theScore COO and President Benjie Levy, who also runs Penn Interactive. “Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world-class online sportsbook and casino experience to customers in the U.S.”