LIV partners with Simplebet to enhance in-game betting offering

Golfer putting golf ball into hole
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Some states may be unwilling to take the action, but LIV Golf is taking steps to enhance its betting options through a new partnership with Simplebet.

The strategic partnership with the micro-betting company will create micro-markets for the fledgling league, distribute data to operators, and create in-game wagering on the league via a single-screen experience.

In-game betting has always been popular for golf, but the Simplebet partnership will enhance the live wagering opportunities beyond a single hole to single shots.

“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.” 

“Developing new ways that golf can progress into the future has been a league tenet since day one,” said Greg Norman, LIV Golf Commissioner and CEO. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”

Massachusetts voted this week to prohibit betting on LIV golf, with commissioners expressing concerns about the funding of the golf league. The venture is financed by Saudi Arabia’s Public Investment Fund. On Tuesday the US Senate held a hearing about the proposed merger between LIV and the PGA Tour.