Aspire Global has penned a deal with The Cordish Companies to deliver its full portfolio of online casino products to the PlayLive platform in Pennsylvania.
Under the provisions of the agreement, the NeoGames subsidiary will supply all of its igaming products to the online platform as it seeks to establish itself in the Keystone State.
This includes Aspire’s PAM, CRM, aggregation, and data analytics suite which will be deployed in 2024.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “We are incredibly excited to commence our partnership with PlayLive! Casino and take its Pennsylvanian iGaming offering to the next level.
“With this complete migration onto our igaming products and services, it truly reinforces the strength of NeoGames and our overall proposition following the acquisition of Aspire Global. The teams are thoroughly looking forward to working closely with PlayLive! Casino and expect a seamless cut-over to our technology and content early next year.”
The Cordish Companies will boost its platform through several of Aspire’s products, including the Pariplay Fusion gaming aggregator, which contains thousands of online casino titles from several dozen suppliers.
Moreover, Aspire’s CRM system will aim to provide the PlayLive platform with “an improved player journey and greater customer satisfaction” through its bonus management and personalized messaging capabilities.
Rob Norton, President at Cordish Gaming Group, said: “At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline.
“Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our igaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
The Cordish Companies launched PlayLive in 2020 alongside the openings of Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia.
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, said: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania.
“With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our igaming operations forward in Pennsylvania.”