Better Collective has confirmed the appointment of Terence Gargantini as its Country Director for Brazil as the affiliate seeks Latin American growth in the region’s largest country.
Based out of the newly opened Rio de Janeiro office, Gargantini will be charged with leading the publishing firm’s operations in Brazil and building momentum in the wider region, which has been earmarked as a priority area.
A seasoned veteran of the sports and gaming businesses in Brazil, Garganitini will be required to draw upon his knowledge of business, sports, and broadcasting to enhance Better Collective’s Brazilian presence.
Gargantini commented: “I am very excited to join such a great company and tremendous individuals. I have much exciting work ahead of me in trying to help lead Better Collective’s South American strategy and operations as well as collaborating on business development efforts in order to continue entry into the legal igaming market in South America, and to enhance Better Collective’s foothold in this exciting region.”
Previously in his career, BC’s new Brazil chief has worked with top Brazilian soccer clubs including Flamengo and Corinthians across multiple roles.
Gargantini joins Better Collective from ElevenSports.com, where he was also Country Director for Brazil across a four-year period.
He also spent 11 years at Nike, six years of which saw him stationed at the global sportswear firm’s European HQ in the Netherlands. Also, he spent time working as Business Development Director for the OTT platform FanHero, where he worked closely with social media influencers.
Simon Hovmand-Stilling, CEO of Better Collective South America, added: “We are happy to welcome Terence Gargantini to the group. With a keen eye for identifying mutually beneficial partnerships and having a large local network and experience, we know that Gargantini can play an important role in solidifying Better Collective’s South American presence.
“Localization will be absolutely key for Better Collective in South America. We are already building a strong understanding of the local sports fans so we can be more relevant for advertisers, both local and international that seek to establish a presence in this region. And that is why profiles like Terence Gargantini are instrumental in our continued successful expansion.”