MLS enlists to widen sports betting content offering for fans

Javier Hernandez, La Galaxy, MLS
Image: Shutterstock has secured a partnership with Major League Soccer (MLS) to publish sports betting content on the league’s betting hub as part of its online offering for fans. 

Ahead of the rest of the 2023 campaign, including the MLS All-Star fixture as well as the MLS Cup Final, will deploy its services which aim to give fans the tools and information to become better and sports betting on the platform. 

Chris Schlosser, MLS Senior Vice President, Emerging Ventures, said: “At a time of sustained momentum behind our League, and with the rapid growth of sports betting further increasing interest in soccer in the US, we are excited to align with to provide world-class predictive analytics and content to help fans make informed choices and place bets responsibly.”

As part of the integrations, will use its MLS writers and expert analysts to publish a host of written editorial pieces offering fans content such as “best bets of the day” and popular parlay bets. 

This, according to the affiliate firm owned by Cipher Sports, will help the MLS to elevate its visibility in the sports betting space and increase fan engagement with the league. 

MLS has enjoyed sustained growth in recent years as global soccer stars such as Wayne Rooney, Gareth Bale, and Zlatan Ibrahimovic leave glittering careers in Europe to join the ever-attrative MLS franchises. 

US Soccer’s player development is domestic, too, with several US stars blossoming before impressing in European soccer, with players such as Christian Pulisic, Gio Reyna and Sergino Dest all turning out for some of Europe’s most illustrious clubs.

With the US joint-hosting the 2026 FIFA World Cup, attention is turning towards engaging as many soccer fans in the country before the tournament. hopes that this partnership will help in engaging new fans and providing a significant new revenue stream from new depositing soccer bettors. 

“The way we see it, sports betting is a form of entertainment and goes hand in hand with sports fandom,” said Adam Fiske, CEO of

“By increasing the level of coverage and betting information for MLS, we are confident this combined effort will benefit not only the regular sports wagerer, but also those MLS fans that are simply curious about sports betting.”