Sportsbook operator PointsBet has partnered with global sports and entertainment firm Topgolf to become its exclusive sports betting partner in locations in New Jersey, including the Edison and newly opened Mt Laurel venues.
With the stated aim of providing a “superior customer experience”, the betting firm’s partnership with Topgolf will empower guests with a robust digital cross-platform strategy, incentivized interactions, and direct mobile fan engagement. As part of the alliance, Topgolf guests can enjoy PointsBet-branded bar areas with in-venue media, while dedicated social campaign outreach will increase dynamic brand awareness across key demographics.
Events will be planned across selected Topgolf locations around major sporting events, and premium prizes and promotions will be available to participating guests. The next planned event, to take place at both Edison and Mt Laurel, will be a March Madness Hole in One competition, with the winner taking away a grand prize of $25,000 on March 23.
“Our partnership with Topgolf is a perfect alignment of the sports and entertainment community,” said PointsBet US CEO Johnny Aitken. “The PointsBet-branded bar areas, with live game odds and the opportunity to unlock special offers and rewards for downloading the PointsBet mobile app, will be the essential hub for fans to experience new, one-of-a-kind VIP betting experiences.”
Through the premium experience of play, food and beverage and music, Topgolf inspires people of all ages and skill levels — even non-golfers — to come together for playful competition. Guests can enjoy point-scoring golf games using micro-chipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay.
“PointsBet is known for its guest-first and premium approach to sports betting, and we’re thrilled that Topgolf guests will be able to participate in this new venture that captures the spirit of competition and fun,” said Topgolf Media President YuChiang Cheng. “Partnering with PointsBet aligns our shared purpose of connecting people in meaningful ways to provide year-round sports entertainment to the local community.”