Paysafe has pivoted to enhance its offering in the Canadian province of Ontario by launching its upgraded Skrill digital wallet for online betting.
The revamped digital wallet has been operational in the US since October 2021, acting as a major upgrade to its previous carnation by instantly funding wagers and smoothing the cash-out process.
The province of Ontario – a newer market for Paysafe – was underserved in comparison, but will now benefit from an enhanced service to improve the betting experience.
After a streamlined registration process with Skrill that links Ontarians’ bank accounts to the wallet in seconds, players can use Skrill to deposit ‘instantly and securely’ into sportsbook accounts via online bank transfer.
Alternatively, online bettors can load funds to their Skrill wallet balance using the Paysafecash eCash solution, while returning users benefit from an even quicker redeposit process, skipping log-in (when ‘remember me’ is activated) to deposit with a single click.
Zak Cutler, President of Global Gaming at Paysafe, explained: “Since we first rolled-out the new Skrill in the US two years ago, we feel it’s been a game changer for the payments experience of American players.
“We expect the upgraded wallet to be just as well received north of the border, with Skrill giving Ontarian operators a competitive edge when it comes to acquiring and retaining their customers.”
The development follows publication of the payment tech provider’s ‘All the way players play’ research report earlier this year, which revealed that 73% of Ontarian online sports bettors have deposited at sportsbooks using a digital wallet.
Therefore, the upgraded Skrill wallets should help operators in the province to better serve these customers who prioritize transactional security and speed.
The enhanced offering also extends to the visibility and touch of the wallet, with a ‘seamless’ UX across desktop, iOS and Android apps that ‘meets the transactional expectations of casual players’ to high-stakes VIP sports bettors moving money across multiple sportsbooks.