Inspired Entertainment expands FanDuel online casino deal into Michigan

Michigan sign
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Inspired Entertainment is continuing to place focus on the US online casino market as it has extended its partnership with FanDuel to encompass the market in Michigan.

Widening its scope in the Great Lake State, Inspired will provide FanDuel with four of its premium online casino titles, including Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins, and Big Spin Bonus. The latter of the list is one of Inspired’s most popular titles in North America. 

“We are thrilled to once again partner with the Inspired team to provide players with best-in-class igaming content in Michigan,” said Asaf Noifeld, Managing Director Casino of FanDuel. 

“We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest igaming states.”

Inspired has recently improved its visibility in the US online casino market by gaining approval to enter Pennsylvania last year, which was followed up with its maiden partnership in the state with Caesars Sportsbook and Casino. 

Strengthening its relationship with FanDuel ensures that Inspired’s position as an online casino content supplier is in line with its growth plans, as the gaming unit makes up the largest source of revenue for the company. 

“We are thrilled to partner with FanDuel in Michigan to deliver premium igaming content,” said Brooks Pierce, President and CEO of Inspired. “This agreement adds another operator we have partnered with in Michigan, making it seven in total. 

“Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch.”