SIS has penned a deal to become the title sponsor of the Gran Premio Hipódromo race meetup in Santiago, Chile later this month.
Under the provisions of the deal, the race – taking place on April 29th at Hipódromo Chile in the country’s capital – will be titled Clásico SIS as the content supplier continues to push to be a leader in the Latin American racing sector.
One of the most prestigious races in Chile, the Gran Premio Hipódromo Chile first ran in 1909 and sees long-distance horses run over 2km on a dirt track.
Beltran Montt, Race Manager at Hipódromo Chile said: “The day brings together the very best of Chilean racing with the history and prestige of the Gran Premio Hipódromo Chile. It is a festival for the entire betting community to enjoy.
“SIS is a highly valued partner, and we are pleased to have their support to make the day special for all our stakeholders.”
As well as sponsoring the main event, SIS has a global distribution contract with Hipódromo Chile to provide their races to global sportsbook operators.
The racing content sent to operators is done using the firm’s end-to-end solution with incorporated live streamed pictures, data, on-screen graphics, and a wide range of betting markets and prices for players.
Currently, SIS distributes over 35,000 racing events each year from an array of Latin American markets including Argentina, Mexico, and Uruguay.
Michele Fischer, Vice President at SIS Content Services, said: “Hipódromo Chile provides our clients with great racing all year and we are delighted to support them on their biggest day.
“We are very committed to horse racing in Chile and Latin America and this latest race sponsorship epitomizes our support to the region.”
The long-term future of SIS has been cast in doubt in recent times, with UK national media outlets reporting that the racing content supplier is subject to interest in the M&A markets.
It has been reported that a $240m offer would potentially be enough to sway shareholders’ minds.
The firm is owned by several operators including Entain, William Hill, and The UK Tote but its growing global presence is tempting others to explore a potential takeover.