Kindred problem gambling revenue drops to just 3% in Q1

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Kindred Group has reported that revenue generated from problem gambling has reduced to its lowest-ever figure of 3% in Q1 of 2023. 

The operator noted that this is a 0.3% decrease on the 3.3% recorded in Q4 of 2022 as well as Q2 of 2022. 

The quarterly reporting of this figure makes up part of Kindred’s ‘Journey towards Zero’ initiative announced in 2021, which sets out the aim of 0% of revenues generated from problem gambling by 2023. 

Whilst improvements have been made, Kindred has failed to meet its original target date, but management has noted that it will continue to work on this goal. 

“We have continuously emphasized the importance of detecting and engaging with our customers who are showing markers of harm,” explained Henrik Tjärnström, CEO of Kindred Group.

“To prevent harmful behavior, early intervention is critical, and I am glad that we can see results of the roll-out of automated interventions that we have done in some of our markets.”

Meanwhile, the group reported that this marks an 83% improvement since the scheme began two years ago up on the 82.6% and 82.1% registered in Q3 and Q4, but a drop from the 84.7% recorded in Q2 of 2022.

Tjärnström added: “Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue. 

“By our tech teams working hand in hand with the responsible gambling and customer-facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map.”

Kindred has recently embarked on multiple developments in the US to improve its position in the country. The operator gained regulatory approval for its proprietary tech platform in New Jersey, which is set to roll out later this year. 

Meanwhile, Kindred secured a retail deal in Washington State with the Swinomish Tribe to provide a retail sportsbook via its Unibet brand.