Sportradar launches ad:s technology on Snapchat for increased paid social exposure

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Sportradar has expanded the capabilities of its ad:s social media platform by integrating the solution into Snapchat, offering sportsbook clients to reach a wider audience on social media. 

The Swiss-headquartered sports data and technology company stated that its Snapchat expansion will allow the ad:s solution to connect its clients with the social media platform’s 375 million active daily users and 750 million monthly users. 

Ensuring that only those legally allowed to gamble are targeted, Sportradar noted that Snapchat’s advanced age and location targeting guarantee that only those eligible to gamble will see the pushed material. 

Ross Hartnett, Manager, Real Money Gaming at Snap Inc. said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more. 

“By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators.”

Sportradar noted that Snapchat’s prevalence in mature betting markets such as in western Europe, as well as its popularity in the growing US markets, make it an ideal platform to utilize advertising. 

The ad:s platform uses AI technology to offer operators a “deeper understanding of their customers” in order to provide personalized adverts, now available through Snapchat’s platform. 

Furthermore, the service also comes with campaign management, measurement tools to optimize performance as well as automated creative production complete with the latest sports fixtures and odds.

Florian Geheeb, Global Director of Advertising Sales, at Sportradar, added: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.

“By integrating our industry-specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimize the marketing performance of sportsbook operators.”