Kindred Group has reported that its harmful gambling revenue share remained at 3.3% during the second quarter of 2022.
To enhance its existing social responsibility tools it offers to players that may be experiencing gambling-related harm, Kindred also entered into a new collaboration with QuitGamble during the measuring period.
During Q2, Kindred’s share of harmful gambling revenue stayed at 3.3% (Q1: 3.3%). Meanwhile, the improvement effect after interventions increased to 84.7% thanks to the continued work with a focused and more cautious approach towards the younger demographic (18-25), who are “at a higher risk financially” and “more prone to addiction”.
In 2021, Kindred decided to take a tailored approach that was more personalized and risk-averse to de-risk customers that are aged between 18 and 25, implementing dedicated limits and personalized humanistic interventions. The firm’s responsible gambling analysts are also more cautious when managing customers in this demographic.
“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach,” commented Henrik Tjärnström, CEO of Kindred Group.
“However, we still have work to do to further decrease the number towards our ambition of 0% revenue generated from harmful gambling.”
During the quarter, Kindred also partnered with QuitGamble.com to promote its online community for people who want to stop gambling addiction. QuitGamble joins Gamban and RecoverMe as part of Kindred’s responsible gambling offerings for players that may be experiencing gambling-related harm, as well as its own responsible gambling tools.
Kindred noted that partnerships are crucial for its goal of reaching 0% revenue generated from harmful gambling, as it believes it is only achievable through “further collaboration between industry, regulators, researchers, and other key stakeholder groups”.
Anders Bergman, Founder of QuitGamble.com, stated: “QuitGamble.com is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test.
“We are proud of the collaboration with Kindred. It’s quality assurance, and the collaboration will help us to support more people.”
Tjärnström added: “Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing harmful behavior.
“We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting QuitGamble.com to provide additional support to those in need.”
