The PGA Tour has joined the Leadership Circle of the National Council on Problem Gambling to double down on its commitment and investment to promoting responsible gambling.
The golfing tournament has also renewed its platinum membership of the national nonprofit organization ahead of Problem Gambling Awareness Month, which begins tomorrow.
As a Leadership Circle member of the NCPG, PGA Tour will help to ‘ensure the viability of overall operations, sustainability, future growth and innovation in terms of responsible gambling’.
Furthermore, the PGA Tour will roll out a cross-platform marketing campaign to support PGAM throughout March, offering players messaging with problem gambling education and resources to keep safe whilst wagering.
“Properly preparing and educating our fanbase on responsible gambling will always be a key focal point of our sports betting strategy at the PGA Tour,” said Scott Warfield, VP of Gaming at the PGA Tour.
“The National Council on Problem Gambling is committed to those same causes, and we are proud to join their Leadership Circle as we continue to promote the core values of responsible wagering.”
PGA Tour has conducted several initiatives to promote a healthy sports betting industry around its tournament, including penning integrity deals with Genius Sports and US Integrity to battle the issues of match-fixing.
The golfing body also joins several other sports betting stakeholders in the Leadership Circle of the NCPG, which also features operators such as FanDuel and DraftKings.
“We are grateful for the support of the PGA Tour and look forward to continued collaboration as we work to provide golf fans across the country with responsible gambling education,” said NCPG Executive Director Keith Whyte.
“The extensive reach of the PGA Tour will increase public awareness of problem gambling and the availability of prevention, treatment and recovery services during Problem Gambling Awareness Month and throughout the year.”