Betsson agrees to content deal with Pariplay’s Fusion platform

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Betsson has agreed to a content deal with Pariplay, a subsidiary of NeoGames, and its Fusion aggregation platform.

Under the terms of the agreement, Pariplay’s full Wizards Games portfolio and a range of over 14,000 products on the Fusion platform will be made available to Betsson customers across its global network.

The deal will also provide the operator with a complete suite of player engagement solutions.

“Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players,” commented Laura Perreta, Supplier Relations Manager at Betsson.

“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”

The deal extends the reach of Pariplay’s Fusion platform, while also expanding Betsson’s gaming catalog.

Fusion features over 14,000 games from more than 100 suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

“We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe,” added Andrew Maclean, VP of Sales at Pariplay.

“The Fusion aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”

Earlier this month, Betsson published its financial results for the fourth quarter of 2022, praising its Latin American operations for helping to drive growth during the measuring period.