Real Luck Group Ltd and its subsidiary Luckbox, a provider of licensed, real money esports betting, have announced a strategic partnership with Aspire Global’s BtoBet.
The partnership will help Real Luck broaden the Luckbox platform, adding casino games as well as BtoBet’s sportsbook solution which includes esports.
Real Luck Group CEO, Thomas Rosander, commented: “BtoBet’s industry-leading sportsbook solutions are key to building and improving the Luckbox product and betting offer by allowing customers to bet on traditional and an extended range esports events.
“Additionally, BtoBet’s casino offering adds a proven vertical for increasing the lifetime value of players and one in which myself and the team have a proven track record of success.
“The integration of BtoBet’s flexible platform is a fundamental part of our growth strategy and the underpinning of the differentiation that will set us apart going forward. This key part of our growth strategy cannot be overemphasized and properly positions us to become the number one esports betting destination.”
Tsachi Maimon, CEO at Aspire Global, added: “This partnership is yet another proof point of the strengths of BtoBet’s leading sports solution. We are excited to partner with Luckbox and to support it in its migration from its previous sportsbook provider.
“We look forward to supporting Luckbox in further strengthening its position as a leading, global igaming company.”