Checkd Group has stated that FlashPicks, a betting tips and free picks website, has made ‘significant early progress’ since its launch in the US.
FlashPicks.com is Checkd Group’s first venture outside of the UK. Designed for the US by a team of experts in the field, the website offers free picks and betting tips across a range of US sports and sign-up deals with operators such as FanDuel Sportsbook, BetMGM, Caesars Sportsbook, and PointsBet, with more sportsbooks to be added in the coming months.
The group noted that FlashPicks has gained US traction quickly, reaching 1.8 million organic Twitter impressions and 28,000 unique users on the website across 75,000 sessions. Key partnerships with tipsters and micro-influencers on social media are also helping the FlashPicks brand grow, and a branded app is coming soon.
FlashPicks is available in all US states, with bettors in New Jersey, New York, Iowa, Wyoming, Washington DC, and Indiana able to utilize the operator links.
Callum Broxton, Commercial Manager at Checkd Group, said: “Having been carefully planned for a number of months, we are delighted to be able to take FlashPicks live in the US and to offer sports enthusiasts across the country the chance to place bets through our operator partners.
“For so many would-be punters, this will be the first time they have ever placed a bet legally and we can be the first port of call to provide them with all of the information needed to inform their decisions.
“The early figures we are seeing are extremely encouraging following another landmark moment in the history of Checkd Group. In occurring at a pivotal juncture in the history of legal online sports betting across the US, we believe we can offer a level of insight and expertise that will make us an important voice in the conversation going forward.”
The FlashPicks launch follows on from Checkd Group gaining a license from the New Jersey Division of Gaming Enforcement to operate as an affiliate in the state. The group is also working on gaining affiliate licensing in several other US states.
Last week, the American Gaming Association announced that US commercial gaming achieved its highest-grossing year ever in 2021 with total revenue of $53bn, breaking the previous record set in 2019 of $43.65bn by more than 21%.