Fanatics enhances bet monitoring with US Integrity

Fanatics Sportsbook at FedExField
Image: Fanatics

Fanatics Betting and Gaming has continued solidifying its integrity stance after agreeing to a comprehensive partnership with US Integrity (USI).

Under the terms of the deal, USI will provide integrity monitoring services to Fanatics Sportsbook via its proprietary dashboard, performing analysis of data sets to spot irregular contest-level, officiating, and wagering patterns.

The agreement also comes on the heels of Fanatics partnering with the Washington Commanders to open its first-ever retail sportsbook at FedExField in Maryland in January, which is also the first-ever sportsbook in an NFL stadium.

The company is focusing on launching retail sports betting locations first, before going live with its online sportsbook later this year.

“The safety and integrity of the sports betting experience at Fanatics Sportsbook is of utmost importance,” commented Andrew Wright, SVP of Trading at Fanatics Betting and Gaming.

“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting wagering anomalies.”

Earlier this week, Fanatics demonstrated its intention to promote betting integrity by becoming a member of the International Betting Integrity Association.

“US Integrity is proud to partner with Fanatics Sportsbook and assist as they grow their brand across the US-regulated sports wagering market,” added Matthew Holt, CEO and Co-Founder of US Integrity. 

“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Fanatics Sportsbook.

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

It has been a busy January for USI, as the bet monitoring company has also recently agreed to partnerships with the PGA Tour, UFC, Coolbet, and Elys Game Technology.