Sportradar seeks to extend industry leadership with Boardroom appointment of Deirdre Bigley

Image source: Shutterstock

Sports betting and entertainment firm Sportradar has appointed Deirdre M Bigley to the Sportradar Holding AG Board of Directors, with immediate effect.

Having held the post of Chief Marketing Officer of Bloomberg since 2014, Bigley has been responsible for designing and launching the firm’s first global marketing department and building marketing strategies for all business units across the company. 

She joined Bloomberg in 2009 as the Global Leader of Marketing Communications. Prior to her career there, Bigley held numerous leadership positions at IBM, including Vice President of IBM Brand and Vice President of Worldwide Advertising and Interactive.

Jeff Yabuki, Chairman of Sportradar Global Board of Directors, stated: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services. 

“We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

Sportradar Group CEO Carsten Koerl added: “We’re thrilled that Deirdre is joining our Global Board of Directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies. We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”

Bigley commented on her latest move: “This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport. 

“I look forward to working closely with Jeff, Carsten, and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe.”

Bigley currently serves on the Board of Directors of Shutterstock,, Slice, Recorded Future, and MAKERS. She has also been awarded a number of professional honors over the course of her career including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, and B2B Magazine’s Top Marketer and Top Integrated Campaign.