Sportradar has built upon its existing partnership with Betway to provide its ad:s multi-channel performance marketing platform and its audio visual (AV) services to the operator.
The new deal expands the previous agreement between the two parties for advanced sports betting services, including Bet Entertainment tools, live odds, pre-match odds, and the distribution of live data from premium sports competitions.
“We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms, and channels, which further enhances the sports betting experience,” commented Anthony Werkman, CEO of Betway.
Sportradar’s ad:s services team, using their understanding of online behaviors, will provide Betway with proprietary technology to help the Super Group brand engage, acquire and retain customers more effectively and offer a more personalized experience across various channels.
Offering 400,000 live sporting events per year, the provider’s AV services will give Betway customers access to the world’s most popular competitions including the NBA, MLB, and NHL, as well as Germany’s Bundesliga and Spain’s Copa del Rey.
“Sportradar’s intelligence-driven technology, underpinned by AI and coupled with our deep understanding of the sports industry, supports global top-tier operators like Betway in attracting new customers and engaging existing ones in multiple ways,” added Ed Blonk, Chief Commercial Officer at Sportradar.
“By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.”