Genius Sports Limited has expanded its existing supplier agreement with WynnBET, the sports betting app from Wynn Resorts, to provide NFL official sportsbook data, content and fan engagement solutions.
This new partnership builds on the two parties’ long-term relationship which includes the provision of trading solutions and official data-driven content from Genius Sports’ exclusive sports partnerships with the English Premier League, Liga MX, Argentine and Colombian soccer.
In August 2021, WynnBET was selected as one of the NFL’s approved sportsbook operators. Genius Sports will provide WynnBET with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed.
Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets, it said, alongside the NFL’s official data feeds will create end-to-end value for WynnBET across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.
CEO Mark Locke explained: “In an increasingly competitive US sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step. Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”