SportsGrid will be launching a new Spanish-language multinational ad-supported streaming channel called SportsGrid Deportes.
SportsGrid Deportes will launch in July 2023 for sports fans and bettors in the US, Mexico, and Latin America. The channel will be broadcasted from the network’s production facilities in Holmdel, New Jersey, “creating new visualization technologies and powerful real-time graphics to engage the sports wagering audience”.
Distributed as a FAST channel, SportsGrid Deportes will be a multimedia global brand providing exclusive coverage of major professional sports – including soccer, baseball, basketball, boxing, motorsports, and MMA fighting – to Hispanic sports fans.
SportsGrid Deportes will be supported by the network’s original programming capabilities of offering real-time data and actionable analytics to sports bettors.
“SportsGrid has received the support from CTV and OTT streaming video distribution platforms to serve the sports betting audience in the United States for the past three years,” commented Louis Maione, President & Founder of SportsGrid Inc.
“We are excited and motivated to launch SportsGrid Deportes to engage the global Hispanic audience with the debut of the new, authentic, Spanish-language ad-supported channel.”
SportsGrid has agreed to several strategic partnerships over the past couple of months, including content deals with BetMGM, Sportradar, and the Associated Press.
The network has also recently launched across VIDAA’s smart TV OS and content platform, which is available in over 160 countries.
“Global audiences and market trends highlight the rapid viewership shift to streaming video,” continued Maione. “SportsGrid Deportes will be recruiting Latino talent and a dedicated production staff to develop a live original program lineup reflecting the specific interests of the Hispanic sports audience.
“The Hispanic sports audience base represents one of the fastest-growing segments of the population in the US reaching the highly coveted adult 18-34 demographic advertisers are targeting with their sponsorships and campaigns.
“SportsGrid Deportes will enhance the sports viewer experience and actively engage the audience delivering the ultimate sports wagering destination.”
